Digital Marketing Services

Overview

marketing is messaging to potential customers to promote a product or brand. These efforts can take a number of non-digital forms, including mailers, billboards, automated phone calls — even skywriting!

Digital marketing is any marketing effort performed on digital channels accessed through a phone or computer. Think search engines, social media accounts and blogs .

By virtually connecting businesses to customers, digital marketing practices have made it possible for many businesses to withstand the slowdown of in-person customers. Digital marketing has now become the rule rather than the exception.

In this article, we’ll cover the different types of digital marketing and why developing a digital marketing strategy is so important.

What are digital marketing assets?

Digital marketing assets refer to a broad category of digital material that can be used in marketing efforts to connect with customers. Assets are the point of contact between your brand and your potential customer. Some assets, like logos, are used across all marketing channels. Others, like an Instagram profile, exist within a specific channel. Some examples of digital marketing assets include:

Social media profiles

Websites

Images and video content

Blog posts, whitepapers and e-books

Branded logos, images and icons

Types of digital marketing?

SEO: Search Engine Optimization

When you Google something, you’re met with a page full of links that are ordered in terms of their relevancy to your search. This page is called a Search Engine Results Page or SERP. SEO is a digital marketing practice that works to claim and secure a website’s top position on the SERP. This position is called a ranking, and users are much more likely to click on a higher ranked result than a lower one.

On-page SEO
Off-page SEO
Technical SEO

SEM ' Search Engine Marketing

Proper SEO implementation drives more traffic to a website by presenting that website as more relatable to a number of search queries.
This is the work of SEM. Digital marketers pay Google in these instances to place their domain at the top position.
SEM comes in two main forms:

PPC ‘ Pay-per-click
Display ads

Social media marketing

major pillar of digital marketing, social media marketing promotes brands through social channels like Facebook, Instagram, Twitter, etc.

Organic
Paid advertising
Social marketing platforms (Facebook,Instagram,Twitter)

Influencer marketing

On social-media platforms, many users have amassed large followings, usually related to a common interest. These users, known as influencers, can leverage their large followings to share a promotion with a large audience.

As part of influencer marketing, brands will reach out to influencers for promotion. This helps bring a product to a community of people who are likely to be interested in it. .

Email marketing

First forms of digital marketing.involves emailing potential customers with marketing assets to highlight the latest promotions, news, products, etc.

Email marketing is an opportunity to connect with users who are the most likely to be new or returning customers.users have consciously opted in to receive marketing messages, which usually indicates that they have particular interest in a brand. Email marketing can be hugely beneficial to get customers who have submitted their emails at checkout to return for another purchase.

Content marketing

Content marketing focuses on creating and sharing assets that are relevant and valuable to a brand’s audience.

Strong content marketing efforts produce content on a consistent basis that is valuable to potential customers. This might mean doing in-depth research for a blog, creating video content that’s novel and engaging. Content marketing can improve brand awareness across channels, funnel SEO traffic to a website and increase sales.